Specialist cosmetics stores
Range presentation, testers, staff knowledge and active account follow-up for discovery-led shopping.
- Priority independent accounts
- Multi-brand beauty destinations
- Relevant specialist chains
Sales & distribution
A route to market designed for control, service and sustainable reorder.
Our distribution model is designed to connect appointed beauty brands with relevant Iraqi accounts through disciplined channel development, central order coordination and phased territory expansion.
Distribution philosophy
Quality of placement before quantity of doors.
Our objective is not uncontrolled sell-in. We build account coverage around the brand's consumer, price position, service requirements and ability to sustain availability.
Each market phase connects account acquisition with education, visibility, replenishment and feedback. This supports sell-through and protects the commercial foundation for long-term growth.
Channel architecture
Distinct channels. One coordinated commercial plan.
Pharmacies
Credibility-led placement for skincare and personal care categories requiring trust and clear product guidance.
- Pharmacy groups
- Leading local pharmacies
- Dermocosmetic-focused outlets
Salons & specialists
Targeted education and product advocacy through professionals who influence consumer trial and routines.
- Skincare specialists
- Salons and beauty professionals
- Professional product users
Selected online partners
Controlled online availability and local content aligned with brand standards and channel pricing.
- Established e-commerce partners
- Retailer digital channels
- Campaign-led online activation
Order-to-market discipline
Connected from account plan to replenishment.
Account planning
Prioritise accounts by territory, channel, brand fit and commercial potential.
Order capture
Coordinate quotations, order confirmation, availability and approved commercial terms.
Stock allocation
Reserve stock by confirmed demand while protecting launch and replenishment priorities.
Fulfilment
Prepare and coordinate orders through Baghdad-based warehouse operations.
Follow-up
Track receipt, movement, reorder needs and account-level market feedback.
Territory development
Phased expansion protects service quality.
We develop each brand through controlled stages. Account selection, stock coverage and commercial support expand together rather than independently.
Phase 01Launch core
Baghdad, priority accounts and controlled brand presentation.
Phase 02Regional clusters
North, central and south according to channel fit and demand.
Phase 03National development
Broader account coverage supported by replenishment and field follow-up.
Commercial service model
What disciplined distribution means in practice.
Central accountability
One commercial relationship coordinates sales, operations and partner communication.
Channel discipline
Account and pricing decisions follow the agreed brand plan.
Stock visibility
Inventory priorities are connected to launch needs and replenishment signals.
Market feedback
Account response and product movement inform the next commercial action.
Distribution partnership
Design the right Iraq route for your brand.
Share your portfolio, current export markets and distribution objectives. Our team will prepare the questions needed to assess the opportunity.