Market strategy
Channel mapping, category review, portfolio prioritisation, launch sequencing and commercial planning for Iraq.
Integrated capabilities
A complete local operating model from strategy to repeat purchase.
Every capability is connected through one accountable market programme, giving brand owners a clearer view of what happens before, during and after launch.
Brand lifecycle
Built around the decisions that move a brand forward.
01Assess
Market and brand fit
02Plan
Route, portfolio and economics
03Enable
Documents, stock and teams
04Execute
Sales, launch and fulfilment
05Improve
Review, reorder and scale
Capability portfolio
Connected commercial and operational execution.
Regulatory coordination
Product-document readiness, local compliance coordination, label requirements and import preparation with qualified advisers.
Import & inventory
Shipment planning, receiving, stock control, batch and expiry visibility, storage and replenishment discipline.
Key accounts & field sales
Account prioritisation, commercial presentation, order generation, relationship management and territory follow-up.
Trade marketing
Retail launch plans, displays, testers, samples, promotions, product storytelling and point-of-sale visibility.
Education & advocacy
Product and routine training for sales teams, retailers, pharmacy staff, specialists and beauty professionals.
Order fulfilment
Central order processing, stock allocation and coordinated delivery through Baghdad-based operations.
Performance review
Sales, inventory, account feedback, market intelligence and agreed commercial action cycles.
One operating model
No gaps between promise and execution.
Commercial planning, compliance, inventory, sales, activation and reporting operate as connected workstreams. This reduces hand-off risk and gives the brand one local point of accountability.
Before launchBusiness case · Documentation · Pricing · Supply plan
At launchAccounts · Training · Visibility · Order readiness
After launchReplenishment · Feedback · Reporting · Expansion
Partner management
A review cycle that turns information into action.
The exact format and frequency are agreed with each brand. The objective is consistent: keep commercial priorities, stock decisions and market activity connected.
Explore the operating model
More depth where it matters.
Discuss your Iraq programme